Unique perspective that connects questions to answers & finds simple solutions to complex problems

 
 
Categories Clients Years Countries
 
WHAT WE DO: We specialize in the study, interpretation & modification of human behavior by helping companies see their business through the eyes of their customers.
 
 
HOW WE DO IT: We use primary research to design solutions that retailers want to sell, customers want to buy, and everyone gains value that far exceeds their cost to participate in the exchange.
 

SUPERVISION

 
 

end-to-end insight to guide every step of the go-to-market journey

[ click a wedge to learn more ]

 
 
 
 

“Our PODs for next year’s mod increased +30%!!!!!  HUGE WIN!!!  Could not have accomplished this without your help and guidance – thank you!”

- vendor with $100MM+ Walmart business

 
 
 

FILL YOUR FUNNEL and MAXIMIZE CONVERSION

Customer attention is defined by finicky filters, not flowing sales funnels…

Our psycho-emotional model reveals where and why prospects stop progressing toward becoming high-value customers. 

 
 
 
 

“Thorough, always moving with speed, and willing to go the extra mile…the integrated insights team is our go to choice when we need to learn about the consumer and how the engage with a particular product or category.”

- CEO, mid-size CPG company

 
 

BE CURIOUS.  BE CREATIVE.


 
 

Any problem is solvable with the right information.  Every unanswered question can be an undiscovered opportunity.  

 

PERSPECTIVE

Read my 3 - minute foundational business philosophy to see if we could be a good fit.

(my approach isn’t for everyone)

THINKING

Let’s chat to see if my questions and suggestions sound like a solution to your problem.

(my ideas are always free)

 

INCREASE OPPORTUNITY & REDUCE RISK


obvious not obvious not obvious obvious SOLUTION PROBLEM EXPLORE: Investigate potential for improvement Discover the next big idea with smart resource allocation. Know which threats to address and which opportunities to pursue. ACT NOW: Obvious problems with obvious solutions Take confident, immediate action when the evidence is clear. Fix issues to prevent failure and improve immediate performance. AVOID: Speculation & Distraction Recognize activities with no ROI or distracting pet projects and personal passions that won't deliver meaningful business benefit. TEST Obvious problems with less-than-obvious solutions Iterate and learn to continually evolve good ideas into optimized executions that deliver sustainable sales.
 

“If you believe the sage advice of surrounding yourself with the smartest people and you like to enjoy the people you work with, look no further.”

- CEO, retail growth agency

 

FUEL YOUR GROWTH IN 3 EASY STEPS


 Each is easy to understand and simple to put into practice…yet each is rarely mastered and remarkably magical when it is.